Hari Ritel Nasional 2021
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Hari Ritel Nasional (Harrin), or National Retail Day, is an annual event organised by the Indonesian Retailers Association (APRINDO). The 2021 event was particularly significant as it was held during the peak of the COVID-19 pandemic. This challenging period demanded innovation, which was met with a hybrid event concept, blending a physical exhibition with a virtual one.
Statistics and Challenges
While specific official reports on the number of vendors and visitors are not widely publicised, the success of Harrin 2021 was measured more by its innovative adaptation. The event successfully attracted a variety of vendors, showcasing business resilience. Its primary focus was on maintaining vital business connections between producers, distributors, and consumers amid strict mobility restrictions.
The Crucial Role of the Virtual Tour
The virtual tour was a central component of this hybrid exhibition, offering a clever solution to the pandemic's challenges. Its key benefits included:
Expanded Geographical Reach: The virtual tour allowed visitors from across Indonesia, and even abroad, to explore the exhibition without having to travel to the physical location in Jakarta. This significantly broadened the event's reach.
Safety and Convenience: This feature ensured the safety of all participants. Vendors and visitors could interact and view products virtually from home, avoiding crowds and the risk of virus transmission.
An Immersive Experience: Despite not being face-to-face, the 3D virtual tour provided an immersive experience. Visitors could "walk" through the exhibition area, visit vendor booths, and get detailed product information, closely mimicking a conventional trade show.
Ultimately, Hari Ritel Nasional 2021 demonstrated how technology can be a lifeline during a crisis, allowing the retail sector to continue moving forward, fostering collaboration, and maintaining business optimism amidst uncertainty.