Personal Branding: A Secret Weapon to Get Noticed By Interviewers

Living in a city filled with job seekers, their voices are often drowned out by the privileged names. But in the interview room, everyone has the same 30 to 60 minutes. What makes the difference is who knows how to build a personal brand through their life story in an honest, strategic, and touching way.

The problem isn't that you're less intelligent, less experienced, or less persistent. Sometimes, you just don't know how to properly introduce yourself with the power of your brand.

Opportunities don't knock twice. Are you ready to be rejected again just because your brand isn't heard in the next interview?

This isn't just a practice interview. This is about building a narrative that's unique to you.

You'll learn 6 concrete ways to convince the interviewer that you're not an ordinary candidate.

You'll learn how to showcase your uniqueness through stories of work experience, passion, and professionalism, all of which can create a strong impression in a 30-minute interview.

1. Show Your Uniquenes

Everyone has unique qualities. But not everyone knows how to share them.
Maybe you don't have a foreign degree, but you helped your parents build a business from scratch. There, you learned inventory management, negotiating with suppliers, and even communicating with customers—all of which you've been practicing since you were a teenager.

Example:
I learned discipline from helping my mother at our small shop. I've been responsible for recording daily finances and inventory since high school. This has taught me to think efficiently and meticulously, and I'm confident it will help me adapt quickly to this company's finance team.

Tips: Find a unique but valuable life experience. Focus on the process and its impact on how you work and think today.

2. Maintain Consistency

Interviewers aren't detectives, but they are observant. If your narrative is messy, you say you enjoy teamwork on your resume, but all your work examples are individual—they'll be confused.

Example:
If your resume says "have collaborative skills,"
"During my internship at a logistics company, I was part of a team consisting of IT and operations people. There, I learned to integrate different perspectives, especially when we designed a faster package tracking system."

Tips: Find a common thread in your experiences. What is it? Leadership? Empathy? Problem-solving? Try to make them all support the main narrative.

3. Speak Passion & Motivation

Passion is like energy. Interviewers can pick it up in the way you speak, in the light in your eyes when explaining.

Example:
"Since I was little, I've loved observing how advertising affects people's emotions. I remember, in elementary school, I tried to create product slogans in my notebook. Now, I chose marketing because I want to create messages that not only sell but also have meaning. That's what keeps me motivated to complete campaigns, even when revisions come in constantly."

Tips: Passion isn't just about what you like. It's about why you persist and stay motivated, even when the job isn't enjoyable.

4. Demonstrate Professionalism

Sometimes interviewers judge you not only by the content of your answers, but also by how you answer them.

Example:
Arrive on time, sit up straight but relaxed, and don't interrupt the interviewer.
And when asked about work conflicts:
"When a coworker wasn't being active on a project, I engaged in a casual conversation, not a confrontation. I asked what the problem was. It turned out he was under a lot of family pressure. We reorganized the division of tasks, and the project was completed on time."

Tips: Professionalism isn't just a formality. It's about respect, empathy, and the ability to read social situations.

5. Add Value to the Team

Interviews aren't about showing off who's the best. They're about demonstrating what you can bring to the team. Not just technical skills, but also the role you can play in helping others succeed together. 

Example:
“At my previous internship, I noticed the team often had difficulty finding data from old spreadsheets because the names were inconsistent. I took the initiative to create a neat folder and file naming system and taught the team how to use it. After that, their work became faster because the data was easy to find. I was happy to help the team work more efficiently, even in small ways.”

Tips: Don't say "I can work in a team." Show your contributions in concrete terms. What was your role? What were the results?

6. Create a Strong Impression at the End of the Interview

Imagine the interviewer is exhausted after four sessions. But you're the final candidate. So make a lasting impression.

Example:
"I know I'm not the most experienced. But I'm a fast learner, and I'm eager to learn at this company because I believe its values align with my approach to work: honesty, results-focused, and collaborative."
Then close with:
"If given the opportunity, I won't waste it. I want to grow here."

Tips: Signal that you're eager and ready. Not just "waiting to be chosen."

In the interview room, you're not just a job applicant. You're a storyteller. Not a fabricated story, but a consciously crafted one.

You don't need to be perfect. But you should know who you are and how you fit into the company's vision.

If you don't believe in your story, why should others believe it?

Practice your speaking. Reframe your narrative. And if necessary, use technology like Elwyn.ai to help you simulate interviews, check your narrative strength, and even provide feedback on your answers.

Don't let yourself be remembered as just the "fourth candidate" out of five interviewed that day.

Make the interviewer say, "That one from earlier, I think she's the one we're looking for."